Invite ONLY

SO i was looking through the Economist magazine to find some good e-commerce news and found this article called, "When Cheap is exclusive", and the article discussed the new phenomenon of "elite" "exclusive" websites selling designer clothes for CHEAP! which sounds awesome, if you are on of the luckiest to be invited.. yes this is an invite only event...
The article talks about the website www.ruelala.com. which sells discounted clothing. The way the company has marketed the site is, they have this event as a member only site which keeps the status of expensive clothes as being hard to obtain.
So i decided to sign up! see what clothes they had to offer.. and I was put on the waiting list, they told me they would e-mail me when they had space.

They have even added an IPhone application so their members can purchase clothing while on the move.

This website has been set up to sell designer clothing and keep the prestige even with the discounts. Such as if you were to go to Winners you know you are buying cheap designer clothing but you are aware by the environment it is a discount store. This Internet website takes that feeling and awareness away, marketing the site as exclusive from beginning to end!